Whispering Pines after the redesign

Whispering Pines

Pocono Summit, PA

Underperforming STR refresh

The situation

A turnkey rental bought in a market where just okay is not enough. It worked, but nothing about it stood out. It needed strategy and intention.

What I did

The den had a shuffleboard and a bar that seats two, in a house that sleeps twelve. Wallpaper turned spare space into a moment that photographs and gave a group a reason to stay in. The backyard had the most room to work with, so it became a destination of its own with zones to eat, play and relax. The living room got enough seating for everyone, for the movie after dinner and for swapping stories at the end of a long day.

The result.

$280 to $475

Nightly rate

73%

Occupancy

$156,236

Annual revenue

BEFORE AND AFTER

Den

Before
Whispering Pines Den before
After
Whispering Pines Den after

Backyard

Whispering Pines Backyard

Living Room

Before
Whispering Pines Living Room before
After
Whispering Pines Living Room after

More from this project

Whispering Pines photo 1Whispering Pines photo 2Whispering Pines photo 3Whispering Pines photo 4Whispering Pines photo 5