Designing for Dollars® Methodology
Attract premium guests and command stronger nightly rates.
+ Up to 2×
nightly rate from one strategically designed room.
Who this is for
But what you want to avoid is a beautiful property that books at market average.
That’s a rate ceiling, and it’s slow and expensive to climb out of.
When you have to discount to fill your calendar, you attract the exact type of guests you don't want. Every decision I make is backed by comps and the psychology of the highest-paying guest in your market. So you launch at the top of your market instead of spending a season learning where it is.
Meet Erica
I'm an interior design strategist with a primary focus on vacation rentals that look good and actually perform. With years of experience turning market data into design decisions, Erica Ooh Designs is the first choice for investors serious about ROI.
The Methodology
A formula to produce high-ROI vacation rental designs without guessing, wasting money, or missing the mark.
Inside the framework01
Market & comp analysis
Find where to invest and where to pull back for maximum return.
02
Guest review mining
Learn what the highest-paying guest in your market actually values.
03
Photo-first thinking
Design every angle to stop the scroll and sell the experience.
04
Strategic space planning
Built around how the ideal guest will actually use the property.
05
Value-based design
Price is supported by the value the design conveys, not the item cost.
06
Unique experience design
Guests book because of what's only available here.
How we work together
A working call where I walk you through exactly what needs to happen in your property to hit your investment goal. No generic design ideas. Replay and action plan included. You see how I think in real time, so you can decide whether we're a fit before anyone signs anything.
$740
SEE WHAT'S INCLUDED →
Hand it off completely. Strategy, design, sourcing, ordering, consolidated delivery through a receiving warehouse, install, photoshoot styling, and a property Instagram. You approve the plan and show up to a finished property.
Design fee from $17,850. Furnishings, materials, and install labor are separate.
SEE WHAT'S INCLUDED →
The full strategy and plan without me on site. Design, sourcing, and a complete purchase list. Your team handles delivery and install, on your timeline.
Design fee from $8,750. Furnishings and materials are separate.
SEE WHAT'S INCLUDED →A few things I believe
The vacation rental market isn't dead. Average design is.
Data drives profitable design decisions. Trends don't.
The goal isn't a full calendar. It's the right calendar.
Marketing is easy when you design a rental people actually want to experience.
The next step
Questions first? Get in touch.
