You're Staring at Blank Walls Wondering How to Turn This Property Into a Top 5% Earner Without Wasting Your Design Budget on Guesswork.
You just closed on a $850K lake house and now you're second guessing everything.
Every designer you've talked to shows you a portfolio and says "I can make it beautiful". But you don't need beautiful. You need a strategy that justifies your target nightly rate. You've been reverse engineering what the top earners are doing differently. You're screenshotting their listings. Noting the subway tile, the leather couch, the live edge table. But when you ask designers why those choices matter, you get vague answers about "elevated aesthetics" and "cohesive palettes."
No one is showing you the data. No one is explaining how design decisions translate to booking rates. No one is connecting the $8K couch to the guest who'll pay $750 a night instead of $450.
You don't need another designer who works off their personal style. You need someone who can show you exactly what drives revenue in your specific market and back every decision with data. That's what I do.
I Don't Design Around My Style. I Design Around What Your Market Will Pay For.
Here's what I do that other designers don't.
I pull your top 10 comp listings. I analyze what guests say in reviews about why they booked and what made the rate feel worth it. I map your market's pricing tiers and identify exactly what separates a $450 property from a $750 property in your area. Then I walk you through every decision and show you how it supports the rate you're targeting.
This is my Designing for Dollars framework. Every choice, from the primary bedroom layout to the color palette, is tied to a specific outcome. You're not trusting my taste. You're trusting my process.
Since 2019, I've designed 78+ vacation rentals that consistently rank in the top 5% of their markets. My clients don't hire me because they like my portfolio. They hire me because I can show them exactly what their property needs to perform and back it up with data.
I'm Erica Dike, and I turn vacation rentals into profit machines using market analysis, not design trends.
Services
Full-Service Interior Design
The done-for-you experience for investors who value their time and want expert execution.
I handle everything from strategy to sourcing to vendor coordination to styling for photos so your rental launches and starts earning back your investment immediately.
Ideal for investors who value their time and want expert execution without lifting a finger.
Virtual Interior Design
Expert strategy and a complete design plan you can execute with your own team.
Get a data-backed design concept with 3D renderings, sourced furniture, and clear ROI recommendations so you can confidently design your property with full control of execution.
Ideal for investors who want expert design guidance and full control of execution.
Satisfied Investors
"Erica defines what a professional interior designer should be, know and do. I’ve had several multi-unit Airbnb projects that Erica crushed with little to no guidance with quick turnaround time! That’s how professionals operate!“
Alvin C.
"I have definitely noticed increased guest satisfaction. Amazingly, I received an inquiry from an Emmy award winning tv show called Staycations to be on their show!“
Anne-Marie K.
"I was a first-time host and Erica helped my listing stand out. She goes above and beyond and thinks of strategies to maximize your profits."
Ashley D.
From Strategy Call to Launch Day: Exactly What Happens When You Hire Me
You're used to doing due diligence. Here's the full process.
60-90 minute call where I walk through your market comps, identify your ideal guest, and show you exactly what design decisions will support the nightly rate you're targeting. If it makes sense to move forward, I send you a proposal.
You sign the contract and submit your retainer. I pull data on your top 10 competitors, study guest reviews, map pricing tiers, and identify the design elements that separate a $600 property from an $800+ property in your area.
I create a full design concept for every room with 3D renderings so you see exactly what your property will look like before a dollar is spent. Every decision ties back to your market data and income goal.
I source every piece and present you with an itemized purchase list and total cost breakdown. You know exactly where your money is going. If we're over budget, I pivot to high-impact alternatives that protect both profitability and guest experience.
I place all orders, manage delivery tracking, coordinate vendors, and handle every detail. For full-service clients, everything ships to a receiving warehouse. For virtual clients, I manage tracking and you coordinate receiving
For full-service projects, my install team assembles, mounts, and styles everything onsite so your property looks exactly like the renderings. Then it's ready to be cleaned, photographed and go live. For virtual projects, your team handles install and coordinates the photoshoot using my design plan.
Strategy Session (Week 1)
60-90 minute call where I walk through your market comps, identify your ideal guest, and show you exactly what design decisions will support the nightly rate you're targeting. If it makes sense to move forward, I send you a proposal.
Contract & Market Analysis (Week 1-2)
You sign the contract and submit your retainer. I pull data on your top 10 competitors, study guest reviews, map pricing tiers, and identify the design elements that separate a $600 property from an $800+ property in your area.
Design Concept & 3D Renderings (Week 2-3)
I create a full design concept for every room with 3D renderings so you see exactly what your property will look like before a dollar is spent. Every decision ties back to your market data and income goal.
Sourcing & Budget Breakdown (Week 2-3)
I source every piece and present you with an itemized purchase list and total cost breakdown. You know exactly where your money is going. If we're over budget, I pivot to high-impact alternatives that protect both profitability and guest experience.
Ordering & Logistics (Week 3-5)
I place all orders, manage delivery tracking, coordinate vendors, and handle every detail. For full-service clients, everything ships to a receiving warehouse. For virtual clients, I manage tracking and you coordinate receiving.
Installation, Styling & Photo Shoot (Week 6)
For full-service projects, my install team assembles, mounts, and styles everything onsite so your property looks exactly like the renderings. Then it's ready to be cleaned, photographed and go live. For virtual projects, your team handles install and coordinates the photoshoot using my design plan.
The Result? A vacation rental designed to perform.
You didn't guess. You didn't waste money on upgrades that don't matter. You made strategic decisions backed by data, and now your property is competing at the top of your market.
Ready to design a vacation rental that actually performs?
You didn't buy this property to watch it sit half empty or compete on price. You bought it to build wealth and create freedom. That starts with a design strategy that positions your rental to attract premium guests from day one.
Fill out the application. I'll review it within 48 hours.
Not ready for full design? Get clear on what your property needs to hit your ROI goals.