Bluff Ridge after the redesign

Bluff Ridge

Sevierville, TN

Underperforming STR refresh

The situation

They bought an existing rental and wanted a refresh that moved the nightly rate, not one that just made the property prettier. The budget had to go where it would actually earn.

What I did

The bedrooms already had king beds and ensuite baths, so they could wait. The rate was sitting in the balcony, game room and dining area. The balcony went from a place to glance at the view to zones where guests eat, play and sit with it. Mountain guests spend most of their trip in the house and want to know they won't be bored, so I used the empty walls in the game room for wall games and added a popcorn machine. The corner table had a checkerboard engraved on it so it seats two and plays as a game. Custom banquette seating in the dining area made room for everyone at every meal.

The result.

$350 to $738

Nightly rate

51%

Occupancy

$143,775

Annual revenue

BEFORE AND AFTER

Balcony

Before
Bluff Ridge Balcony before
After
Bluff Ridge Balcony after

Game Room

Before
Bluff Ridge Game Room before
After
Bluff Ridge Game Room after

Dining

Before
Bluff Ridge Dining before
After
Bluff Ridge Dining after

More from this project

Bluff Ridge photo 1Bluff Ridge photo 2Bluff Ridge photo 3Bluff Ridge photo 4