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Not All Designers Get STRs—Here’s How to Hire the Right Airbnb Interior Designer

Writer's picture: Erica Dike (dee-kay)Erica Dike (dee-kay)

Updated: Feb 12

Ready to turn your vacation rental into a profit machine?


Many investors tell me they’ve hired designers who either ignore practical needs (like cleaning) or just critique their space without a strategy. The problem? Not all designers understand vacation rentals. You need someone who designs for both beauty and profitability.


Airbnb Interior Designer: High-ROI living room refresh

Here are 10 Must-Haves When Hiring an Interior Designer for Your Vacation Rental:


1. Data-Driven Approach – Design isn't just about aesthetics; it's about ROI. Choose a designer who understands what attracts high-paying guests and maximizes your revenue.


2. Proven Track Record – Experience in vacation rentals matters. Ask for case studies, metrics, or before-and-after results. You need more than a pretty space—you need profitability.


3. Understands Your Ideal Guest – Not all guests are the same. Your designer should be able to determine and understand your ideal guest, and curate a space that speaks directly to the clientele you want to attract. In other words, their design should attract ideal guests.


4. Function Meets Design – A stunning rental is useless if it doesn’t function seamlessly for guests. Look for a designer who prioritizes durability, ease of use, turnovers and guest experience.


5. Budget-Conscious, ROI-Focused – A great designer knows where to splurge and where to save. The goal? Maximum impact without unnecessary overspending.


6. Scalability & Longevity – Trends fade. You want a design that stays relevant, withstands high turnover, and doesn’t require constant costly updates.


7. Seamless Project Execution – A well-run design process minimizes downtime. Time is money—choose someone who can execute efficiently without disrupting your revenue.


8. Understands Hospitality Mindset – Vacation rental design isn’t just home design. Your designer should think like a host, ensuring guests feel welcomed, comfortable, and eager to return.


9. Clear Communication & Transparency – Delays, hidden costs, and unclear expectations can kill your investment. Work with someone who keeps you informed every step of the way.


10. Marketing-Ready Design – Your rental should look as good on camera as it does in person. A designer with an eye for branding and listing photos gives you an edge in a crowded market.


Airbnb Interior Designer: Before game room refresh
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The right designer doesn’t just decorate—they elevate your investment. Choose wisely.

Have you worked with a designer before? What was your experience like?


Your Next Move: Upgrade Your Airbnb & Watch the Bookings Roll In


if you're looking for a data-driven design strategy, happy to chat!


🚀 Work with an expert to transform your Airbnb into a standout stay. Choose from:


Full-Service Airbnb Interior DesignVirtual Airbnb Design (Budget-Friendly!)

Airbnb Interior Design Audit

1:1 Strategy Call to Maximize ROI


🔗 Let’s make your rental the most desirable in your market. Start here.


Got questions? Drop a comment below—I’d love to help! 🎯

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